“NAUGHTY YET ELEGANT”

Group of diverse young people in colorful, unconventional clothing with skateboards, posing inside a skatepark against a graffiti and textured wall.
EXPLORE OUR COLLECTIONS
Three individuals pose in an indoor setting with a worn, gray wall and a graffiti-style artwork of a skeleton in a skull cap and red jacket, with arms outstretched, in the background. The person on the left is a woman with long blonde hair, wearing a black, orange, and checkered body suit with high heels. The person in the middle is a man with spiky hair painted blue and black, wearing a black shiny jacket and pants, with pink shoes. The person on the right is a woman with long braided hair, wearing a pink cap, metallic top, pink skirt, and teal tights, standing with one leg lifted and holding one braid.
A group of diverse skateboarders posing in an abandoned skatepark with skateboards, wearing colorful, edgy clothing and accessories, in a gritty, urban setting.

BORN BETWEEN WORLDS.

#DAMUR was born in Berlin and shaped by a Taiwanese perspective. The brand lives between cultures, identities and creative disciplines — where precise design meets the energy of nightlife, music and the street.

Rather than choosing between elegance and rebellion, #DAMUR brings both into the same world.

The result is high-end streetwear for people who use clothing not to fit in, but to express themselves, challenge expectations and take up space on their own terms.

NAUGHTY ELEGANCE, BUILT TO MOVE.

At #DAMUR, design begins with tension. Precise tailoring is interrupted by cut-outs, shifted proportions, technical layers and unexpected details. Masculine and feminine codes are pulled apart and rebuilt into fluid silhouettes that transform with the body.

Every look balances control with disruption, protection with exposure and elegance with impact. The clothes are not designed to remain perfect or still. They are made to walk, dance, sweat, perform and live.

People dancing and enjoying a party with colorful lights and bubbles.
A diverse group of performers on stage engaging in a dance routine, with some kneeling and others standing, in colorful costumes. The background features a plain wall with a clock showing 7:10, and an audience member with gray hair visible at the bottom of the image.
A female DJ performing at a DJ booth in a dark venue with glowing red lighting and large windows with glass blocks in the background.
Two DJ performers in a dimly lit room with red lighting, working behind turntables and a laptop, with a colorful stained glass window in the background.

#SLUTs - FASHION DOESN’T END AT THE RUNWAY.

#SLUTs is the cultural world of #DAMUR made physical. Fashion meets techno, performance, queer identity and sex-positive self-expression in spaces where the audience is no longer separated from the show.

What began as an event has grown into a community moving between Berlin and Taipei — open, unapologetic and driven by freedom. #SLUTs is not simply a party or a side project. It is where the values of #DAMUR leave the garment, enter the room and move through every body inside it.

SEE TECHNO SLUTs

THE DESIGNER

A person with light blonde hair styled in waves and braids, wearing layered earrings and a pearl necklace, dressed in black, standing against a dark background with smoke.

Born in Taipei and based in Berlin, Damur Huang founded #DAMUR in 2015.

He studied at Fu Jen Catholic University, the Royal Academy of Fine Arts Antwerp and La Cambre in Brussels, before gaining professional experience with designers including Alexander McQueen and Tim Van Steenbergen.

From the #DAMUR studio in Berlin-Kreuzberg, he combines a Taiwanese perspective with the intensity, freedom and contradictions of Berlin.

His work moves between fashion design, performance, nightlife and creative direction, creating a visual language that is gender-fluid, physical and unmistakably #DAMUR.

Services

  • Eight young people standing and sitting in front of a graffiti-covered storefront with a glass door, dressed in casual and trendy summer clothing.

    Come Visit

    Our studio is not just a store. You’ll find us at Reichenberger Str. 147, 10999 Berlin. We’re open every weekday from 10 to 18 — swing by anytime.

    Open Google Maps
  • Close-up of hands sewing fabric with metallic threads on a sewing machine. In the background, there is a label that says 'E.OAMUR' and a strap with this text.

    TAILOR-MADE ITEMS

    Every piece in our collection can be made just for you. Order your favorite design, and we’ll craft it to your measurements — turning it into a one-of-a-kind item that’s truly yours.

    The Way we Work
  • Two people by a large open window, one holding a camera, with buildings and trees outside.

    RENT

    Why own when you can rent the moment? At #DAMUR, you can borrow statement pieces for 1, 2, or 3 weeks — wear it, own it for a while, then return it. Stylish, sustainable, unforgettable.

    Rent Now
  • Two fashionably dressed individuals standing outdoors against a concrete wall, with one sitting on a wooden bench and the other standing nearby, both wearing modern streetwear.

    Book an Appointment

    Interested in a Made-To-Order piece?
    Book an appointment online or in person. Our team will take your measurements and preferences to craft a garment made just for you.

    Book Now
  • People dancing and celebrating at a party with colorful lights and bubbles in the air.

    Events

    At #DAMUR, fashion is more than clothing — it’s an attitude, a movement, and a reason to come together. See our upcoming events.

    Dance with Us